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Lay's
When Lay's rolled out its newly refreshed packaging in Thailand, they needed to ensure their internal sales teams were completely familiar with the new visual identity. A standard PowerPoint presentation at the Sales Conference wouldn't create the instinctive, split-second recognition required on the retail floor.
We built an instant-play WebAR experience that required zero app downloads. By simply scanning a QR code, employees' smartphone cameras turned their immediate surroundings into a digital playground. Virtual bags of Lay's—both old and new designs—floated in augmented reality. Players had to rapidly scan their environment, spotting and tapping only the newly designed packs before the timer ran out.
To drive repetition, we introduced an accelerating difficulty curve and a real-time leaderboard at the conference. The competitive atmosphere pushed employees to play multiple times to beat their colleagues' scores. By gamifying the learning process, the AR challenge successfully trained the sales team to spot the new logo instantly, turning a mandatory training objective into a highlight of the conference.