Engineering experiences through content and technology

Q: What exactly falls under your Content Design services?

Our Content Design focuses on immersive storytelling through visual media. This includes high-end 3D animation, motion graphics, campaign films, and cinematic event openers that simplify complex ideas into breathtaking visual narratives.

Q: What kind of projects do your Interactive Technology teams build?

We develop high-engagement digital platforms encompassing gamified brand activations, dynamic web games, interactive installations, and bespoke experiential platforms designed to drive participation and data capture.

Q: Can your Content Design and Interactive Tech teams collaborate on a single campaign?

Absolutely. Our most impactful projects happen when breathtaking motion content is seamlessly integrated into interactive tech platforms, giving your audience something beautiful to look at and interact with simultaneously.

Q: Do you build interactive solutions from scratch or use templates?

While we have robust proprietary frameworks to ensure stability and speed, every Interactive Technology solution we deliver is heavily customized to fit the specific brand design language, gamified mechanics, and overarching objectives of your campaign.

Q: How do you ensure your content resonates with our target audience?

We begin every Content Design project by deeply understanding your brand guidelines and strategic goals. Whether it's a dynamic product reveal or an engaging tech-driven game, every pixel is designed to evoke the exact emotion and reaction you're aiming for.

Q: What is your typical turnaround time for an event engagement?

For plug-and-play solutions from our catalog, we can deploy within 24-48 hours. Fully custom interactive installations or massive anamorphic 3D projects typically take 3 to 6 weeks from concept to final delivery.

Q: Do you provide on-site technical support during the event?

Yes. Our team provides comprehensive end-to-end support. For major deployments, we have our technical directors and operators on-site to ensure flawless execution and handle any live troubleshooting.

Q: Are your platforms scalable for massive global events?

Absolutely. Our proprietary platforms like AirPlay and File Sharing are built on robust enterprise-grade infrastructure, handling up to 50,000+ concurrent users with bank-grade encryption and ultra-low latency streaming.

We create bold, unforgettable experiences.

Content Technology

1000+

Projects

50+

Enterprise Clients

Years

LessThan

24hr

Deployment

Trusted byIndustry Leaders

Trusted for 1000+ activations – from boardroom launches to 50,000-attendee virtual summits.

How do we add value?

CPXPCore

Hover a node to explore

Engage

Make my event unmissable

We make your events stand out

AI Photobooths, Gamified Experiences, Social Walls that pull crowds

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OUR PROPRIETARY PLATFORMS.
YOUR EDGE.

Most agencies rent technology. We build it. Proprietary event platforms built in-house for Fortune 500 activations with zero arbitrary limitations.

Built In-House Zero Third-Party Fees Infinite Customization

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AirPlayAirPlay LiveMDMFile Sharing

01 / 04Event Management Platform

AirPlay

30+Engagement Activities

Plan, run and measure your entire event from one platform — branded microsites, registration, live engagement and real-time analytics. The full event lifecycle, no stitched-together tools.

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AirPlayAirPlay LiveMDMFile Sharing

02 / 04Virtual Event Platform

AirPlay Live

<1sStreaming Latency

Run immersive, fully interactive virtual events for 10 to 100,000+ attendees, with streaming latency under one second and native support for Zoom, Teams, Google Meet and more.

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◇ Product visual

AirPlayAirPlay LiveMDMFile Sharing

03 / 04Media Drive Management

MDM

80%Higher Efficiency

Run every car-launch media drive from one live dashboard — track every vehicle, journalist, kilometre and damage check in real time. No more spreadsheets, WhatsApp groups or paper logs.

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AirPlayAirPlay LiveMDMFile Sharing

04 / 04Secure File Sharing

File Sharing

No LimitsOn File Size Or Volume

Securely transfer and store enterprise assets with a high-speed, encrypted file sharing platform built for event professionals and enterprise teams — compliance built in, no limits.

Explore File Sharing

50+ ways to stop a crowd

From AI Photobooths to Branded Games, explore our massive catalog of plug-and-play engagements.

Explore All Engagements

Online html games

Place it Right

A gamified training game that helps teams learn product placement, planogram compliance, and visual merchandising in a more engaging way.

How It Works

Players drag and drop products onto virtual shelves.

Accuracy and speed determine the final score.

Teams compete against each other on a live leaderboard.

The game works across touch screens, gesture controls, mobile devices, and web platforms.

Deliverables

Gesture display option.

Mobile browser access.

Tablet-based play.

Live leaderboard display.

Why It Matters

It transforms traditional retail training into an interactive and engaging experience.

The competitive format improves knowledge retention and encourages active participation.

It helps reinforce product placement standards and supports better compliance through hands-on learning.

Best For

Corporate Events | Family Days | Brand Activations | Exhibitions

Weddings | Activations | Launch Events

PhotoBooths

Spirit Animal Photobooth

An AI photo booth that creates a unique picture of guests alongside their spirit animal, generating a personalized and memorable keepsake.

How It Works

A guest photo is captured at the booth.

The guest answers a few quick personality-based questions.

AI generates a customized image that combines the guest's photo with a spirit animal based on their responses.

The final image is instantly ready for viewing, sharing, or printing.

Deliverables

AI The Spirit photo booth setup.

Instant digital download.

Email and WhatsApp sharing option.

On-site print option.

Why It Matters

It creates a fun and highly shareable experience that guests enjoy participating in.

The personalized AI-generated artwork provides a unique branded souvenir within seconds.

Digital sharing helps extend event engagement beyond the venue.

Best For

Corporate Events | Family Days | Brand Activations | Exhibitions

Weddings | Activations | Launch Events

PhotoBooths

Typography Art Photobooth

Transform every attendee into a personalised work of art with an AI-powered portrait experience that blends their photo with brand values, campaign messages, or custom keywords. The result is a unique, shareable visual that feels personal, meaningful, and highly memorable.

How It Works

Guests step in for a quick photo capture.

AI generates a stylised portrait using custom words, brand values, campaign themes, or event messaging.

The artwork is rendered instantly into a premium visual design.

Final portraits can be delivered digitally or printed on-site.

The experience can be fully customised to match the event theme and branding.

Deliverables

AI-powered portrait generation.

Custom word-cloud and brand-message integration.

Digital photo delivery.

On-site print option.

Fully branded artwork templates and layouts.

Why It Matters

Every portrait becomes a personalised brand story rather than just a photograph.

The combination of personal imagery and brand messaging creates stronger emotional engagement.

Guests are more likely to share their artwork, extending event visibility and brand reach beyond the venue.

Best For

Corporate Events | Family Days | Brand Activations | Exhibitions

Weddings | Activations | Launch Events | Sports Events

Online html games

Branded Basketball Game Activation

A fast, sport-inspired game where guests score as many baskets as possible within a short time.

How It Works

Players shoot virtual basketballs in a timed round.

Every successful shot updates the live leaderboard.

The game is quick to learn and easy to repeat.

All visuals, courts, and score elements can be fully branded for the event.

Deliverables

Mobile access.

Web-based play.

Branded court, ball, UI, and score screen.

Why It Matters

It delivers fast-paced and competitive gameplay that attracts participants instantly.

The simple mechanics make it accessible to players of all ages and skill levels.

Its short game sessions encourage repeat play and high participation rates at busy events.

Best For

Corporate Events | Family Days | Brand Activations | Exhibitions

Weddings | Activations | Launch Events

Online html games

Mcdonalds Menu

A classic match-3 game rebuilt with your brand assets to create a fun, familiar, and high-engagement event experience.

How It Works

Players align matching brand assets to score points.

Tiles can feature products, services, values, or even people’s faces.

The gameplay is quick to understand and easy to repeat.

The full game can be customised to match the campaign look and feel.

Deliverables

Branded match-3 game setup.

Custom game tiles using brand assets.

Score tracking and leaderboard integration.

Why It Matters

It transforms a familiar game mechanic into an engaging branded experience.

The simple gameplay encourages instant participation and repeat play.

Its competitive nature helps increase audience interaction and event engagement.

Best For

Corporate Events | Family Days | Brand Activations | Exhibitions

Weddings | Activations | Launch Events

PhotoBooths

Wisdom Tree

A large-format branded selfie and social wall that transforms guest participation into a shared event experience from the very beginning.

How It Works

Guests share selfies or messages using their phones.

Content appears instantly on a branded large-format display.

The wall updates in real time throughout the event, filling the entire display with guest photos and messages.

Built-in moderation tools help keep all content appropriate and aligned with the event brand.

Deliverables

Mobile QR participation flow.

Web-based admin dashboard.

Content moderation support.

Why It Matters

It helps build a sense of community and encourages guests to actively participate.

The live display creates a visually engaging centerpiece that attracts attention throughout the event.

Real-time interaction increases engagement while extending the event’s social presence.

Best For

Corporate Events | Family Days | Brand Activations | Exhibitions

Weddings | Activations | Launch Events | Sports Events

PhotoBooths

Button Buddies

A quick photo-to-souvenir experience where guests get clicked, the background is replaced with a branded event backdrop, and the final image becomes a custom magnetic button buddy. It is a fast, feel-good activation that leaves everyone with a memorable takeaway.

How It Works

Guests step in for a quick photo.

AI removes the original background and replaces it with a custom branded or themed backdrop.

The final design is transformed into a magnetic button buddy.

Guests can wear it on their shirt or keep it on a fridge, bag, or desk as a keepsake.

Deliverables

AI background removal photo workflow.

Custom branded backdrop integration.

Magnetic button buddy output.

On-the-spot gifting or giveaway format.

Why It Matters

It provides instant gratification through a quick and personalized experience.

The branded magnetic keepsake offers long-lasting visibility beyond the event.

Its high-throughput format makes it ideal for engaging large audiences while delivering a memorable takeaway.

Best For

Corporate Events | Family Days | Brand Activations | Exhibitions

Weddings | Activations | Launch Events

Online html gamesArcade games

Oreo Catch Game

A fast, easy-to-play catch game where guests collect falling branded objects and compete for the top score.

How It Works

Players move a branded catcher left and right to collect falling objects.

The game is simple to understand, so participation starts quickly.

It can be played through arcade, gesture, touch, or web-based controls.

All objects, backgrounds, and score screens can be customised with brand assets.

Deliverables

Arcade control setup.

Gesture-based play option.

Web-based access via QR.

Branded game visuals and score screen.

Why It Matters

It is quick to learn, easy to repeat, and works especially well for high-footfall events where speed and participation matter most.

Best For

Corporate Events | Family Days | Brand Activations | Exhibitions

Weddings | Activations | Launch Events

Case Studies

See how we turn complex event challenges into high-impact, measurable successes.

View all 12 case studies

Axis Max Life Insurance

Turning a Campaign Into a Personal Story

Challenge

Axis Max Life wanted an engagement that could bring its UDAAN campaign to life. The experience needed to make every participant feel personally connected to the campaign while creating a memorable takeaway.

Solution

CloudPlayXP developed an AI-powered experience that transformed every participant into a confident pilot, symbolizing the spirit of aspiration and flight. Personalized AI portraits were delivered instantly as premium branded printouts.

Result

The experience attracted continuous queues throughout the event and became one of its biggest attractions. By turning the campaign into a personal story, the activation strengthened brand recall and created highly shareable moments.

Read Full Case Study

From brief to buzz in five moves

Every CloudPlayXP project runs the same disciplined path — so you get a concept in 48 hours and a crew on the ground when it counts.

Discover

We dig into your brief, your audience and the one thing this event has to achieve — before a single pixel is drawn.

Map the objective, audience and venue constraints.
Audit brand guidelines and existing assets.
Define what success looks like, in numbers.

01 / 05

Live in hours, not weeks — with CloudPlayXP engineers on site at every deployment.

Show Reel

Why CloudPlayXP?

Client Testimonials

Global Trust

"Working with Cloud Play has been an absolute pleasure. Their ability to bring creative ideas to life—often within extremely short timelines—has consistently exceeded our expectations. Whether it was campaign films or high-stakes presentations, they delivered every single time. "

Nestlé

Global Partner

PHOTO BOOTHS • AI AVATARS • ANAMORPHIC 3D • CGI • INTERACTIVE GAMES • AUDIENCE ENGAGEMENTS • EXPERIENTIAL TECH •PHOTO BOOTHS • AI AVATARS • ANAMORPHIC 3D • CGI • INTERACTIVE GAMES • AUDIENCE ENGAGEMENTS • EXPERIENTIAL TECH •PHOTO BOOTHS • AI AVATARS • ANAMORPHIC 3D • CGI • INTERACTIVE GAMES • AUDIENCE ENGAGEMENTS • EXPERIENTIAL TECH •PHOTO BOOTHS • AI AVATARS • ANAMORPHIC 3D • CGI • INTERACTIVE GAMES • AUDIENCE ENGAGEMENTS • EXPERIENTIAL TECH •PHOTO BOOTHS • AI AVATARS • ANAMORPHIC 3D • CGI • INTERACTIVE GAMES • AUDIENCE ENGAGEMENTS • EXPERIENTIAL TECH •PHOTO BOOTHS • AI AVATARS • ANAMORPHIC 3D • CGI • INTERACTIVE GAMES • AUDIENCE ENGAGEMENTS • EXPERIENTIAL TECH •

WEB PLATFORMS • MICROSITES • CREATIVE TECHNOLOGY • BRAND ENGAGEMENT • EVENT REGISTRATION • GAMIFIED EXPERIENCES • DOODLE BOOTHS • AI GENERATION •WEB PLATFORMS • MICROSITES • CREATIVE TECHNOLOGY • BRAND ENGAGEMENT • EVENT REGISTRATION • GAMIFIED EXPERIENCES • DOODLE BOOTHS • AI GENERATION •WEB PLATFORMS • MICROSITES • CREATIVE TECHNOLOGY • BRAND ENGAGEMENT • EVENT REGISTRATION • GAMIFIED EXPERIENCES • DOODLE BOOTHS • AI GENERATION •WEB PLATFORMS • MICROSITES • CREATIVE TECHNOLOGY • BRAND ENGAGEMENT • EVENT REGISTRATION • GAMIFIED EXPERIENCES • DOODLE BOOTHS • AI GENERATION •WEB PLATFORMS • MICROSITES • CREATIVE TECHNOLOGY • BRAND ENGAGEMENT • EVENT REGISTRATION • GAMIFIED EXPERIENCES • DOODLE BOOTHS • AI GENERATION •WEB PLATFORMS • MICROSITES • CREATIVE TECHNOLOGY • BRAND ENGAGEMENT • EVENT REGISTRATION • GAMIFIED EXPERIENCES • DOODLE BOOTHS • AI GENERATION •

FAQs

Creative/
Brand-focused

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