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Jim Beam
Managing promoters across more than 50 locations in three major cities using WhatsApp and manual spreadsheets was causing significant operational bottlenecks. Jim Beam lacked real-time visibility into whether promoters were actually on-site, how inventory was moving, and how consumers were engaging with the brand on a daily basis.
We deployed our Active+ Promoter Management Platform, creating a single web-based hub for all on-ground activities. Promoters could now log in, verify their attendance via GPS, upload media from the venue, log consumer interactions, and update stock levels—all from a sleek, intuitive mobile interface.
On the client side, the platform replaced delayed, manual spreadsheets with a live, interactive dashboard. Brand managers could monitor compliance scores, active promoter density, and real-time metrics across Bengaluru, Mumbai, and Delhi simultaneously, allowing them to make immediate, data-driven decisions to optimize the campaign.