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Greenply
Educating carpenters on the technical benefits of plywood—such as fire resistance and antibacterial properties—is traditionally dry and difficult to retain. Greenply needed a solution that would not only educate but also entertain their core community, ensuring long-term engagement and deep product recall.
We brought Greenply's mascot, Gullu, to life in a custom browser-based endless runner game. The game was meticulously designed so that in-game obstacles and power-ups directly mirrored the real-world properties of Greenply products. As players navigated through offices and construction sites, they actively interacted with the product benefits in a fun, intuitive way.
To sustain engagement over the six-month campaign, we integrated a comprehensive rewards engine. Live leaderboards tracked high scores, dispensing weekly and monthly rewards to top players. This gamified loyalty approach turned passive product education into a highly competitive, daily habit for the carpenter community.