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Colgate-Palmolive
First days at a new corporate headquarters are often filled with passive, hours-long orientation videos and walking tours. Colgate-Palmolive wanted to completely flip this script for their incoming interns, aiming to spark curiosity and active participation the moment they arrived.
We built a fully interactive 360-degree digital replica of their headquarters. To progress through the tour, interns couldn't just click 'Next'. They had to actively explore the virtual environment, hunt for hidden clues, and solve location-specific riddles and quizzes to unlock the doors to new departments.
The gamified approach transformed a solitary viewing experience into a collaborative, memorable adventure. By wrapping company culture and departmental knowledge inside a treasure hunt, interns didn't just memorize facts—they experienced them. This positioned Colgate-Palmolive as a forward-thinking, innovation-driven employer right from day one.