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Axis Max Life Insurance
Traditionally, destination reveals are passive experiences—the audience watches a video play on screen. Axis Max Life wanted to break this mold and turn their audience from spectators into active participants who literally controlled the reveal.
We built a web-based interactive microsite accessible via a simple QR scan. Once the entire audience was connected, their phone screens turned into glowing launch buttons. Using WebSockets for real-time synchronization, we tied their collective button presses to a high-fidelity 3D animation of an aircraft on the main LED wall.
As the progress bar filled with the combined energy of hundreds of attendees pressing their screens simultaneously, the aircraft's engines fired up. When the collective threshold was reached, the plane took off, soaring into the sky to reveal the next destination. It was a massive, unified moment of excitement that set the perfect tone for the year ahead.