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Doritos
A standard digital basketball shootout is a common event activation. Doritos challenged us to elevate this familiar format into something extraordinary. They wanted an experience that physically immersed the player in the game while making the brand the absolute center of attention.
We developed a fully custom Virtual Reality (VR) basketball simulator equipped with precise motion tracking. However, instead of picking up virtual basketballs, players found themselves picking up and throwing virtual Doritos packets to score points. This clever product substitution turned a generic sports game into an unforgettable, deeply integrated brand experience.
The VR activation became a massive draw. Not only were the players fully immersed in the high-fidelity 3D environment, but external screens broadcasting their gameplay drew huge crowds of cheering onlookers. The combination of intense competition, immersive VR tech, and bold brand integration made it the standout attraction of the event.