Proprietary Platform by CloudPlayXP
REACTThe Real-Time Retail Activation Platform
Run BTL and retail activation campaigns across hundreds of locations from one platform. Geo-verified promoter attendance, live inventory, lead capture and real-time performance — from store level to country level, with zero room for fabricated data.
Hero device mockup — laptop showing a live multi-location map dashboard (pins lighting up as promoters check in) + phone showing the geo-verified selfie attendance screen.
The BTL Execution Problem
Hundreds of locations. Zero visibility until it’s too late.
Unverifiable
Attendance and activity impossible to confirm on the ground.
Delayed
Reports and replenishment needs surface days too late.
Fragmented
Inventory, leads and performance scattered across spreadsheets, WhatsApp and paper.
Scattered paper forms, WhatsApp photos and spreadsheet icons converging into one live map dashboard.
Every BTL and retail activation campaign runs the same way — promoters spread across cities, merchandise and promotional material sitting in vans and storerooms, leads collected on paper or scattered spreadsheets, and reports that land days after the campaign has already moved on. Agencies find out a store ran out of stock only when the client complains. Clients find out a promoter never showed up only when the numbers don’t add up. Across a hundred locations running at once, there’s no way to know, in the moment, what’s actually happening on the ground.
One Platform, Every Location, Real Time
Meet REACT — retail activation you can watch happening live.
REACT by CloudPlayXP is the AI-powered platform that runs and monitors BTL and retail activation campaigns across any number of locations, in real time. From the moment a promoter marks geo-verified attendance to the moment a lead is captured, REACT turns a highly complex, distributed field operation into one simple, live view — for the agency running it and the client paying for it. Behind a simple app is a system built to make fabricated ground data impossible.
A map of India with location pins lighting up green one by one as promoters check in, snapping into one unified dashboard.
What used to arrive in a report next week now shows up on a screen, live.
Fraud-Proof Attendance
Attendance that can’t be faked.
REACT phone screen showing the geofence radius closing in on a promoter.
Day-Start to Day-Close Inventory
Every unit of merchandise, accounted for — at every location.
REACT inventory entry screen with opening stock fields.
Leads & Proof, Captured Live
Every conversation and every activation moment, turned into usable data.
Promoters capture consumer leads and on-site activation photos directly through REACT, feeding straight into one central pool of data instead of paper forms, personal phones or a scattered set of WhatsApp threads.
Lead capture form on a phone next to a live feed of incoming leads and activation photos tagged by location.
Live Command Centre
One location or one country — the same live view.
This is where REACT earns its name. Every check-in, every unit of stock, every lead and every photo rolls up instantly into a dashboard that clients and agencies can view by location, city, state, region or country. Zoom into a single store or zoom out to a nationwide campaign — same platform, same real-time data, no waiting for someone to compile it.
REACT drill-down map rolling up from location to country.
Never Run Out, Never Find Out Late
Instant alerts before a location runs dry.
REACT tracks merchandise and promotional material levels as promoters log them, and flags locations that need replenishment automatically, in real time — instead of after a client escalation.
REACT push notification alerting a location is running low on stock.
Built for the Field, Live for the Office
One platform, two ways in — app and web.
REACT is available as both a mobile app and a web-based platform. The app is built for promoters working in the field, including locations with low or no internet connectivity — data is captured offline and syncs automatically the moment a connection is available, so nothing is lost. The web platform gives agencies and clients the same live view from a desk. Both are built in the simplest possible format, so a promoter can start using it on day one without training.
Phone showing an 'offline — will sync' badge on a captured check-in, with the same record appearing on a laptop dashboard moments after it syncs.
Real-Time Analytics
Every decision, backed by live ground data.
REACT captures the whole campaign as it happens — attendance, inventory, leads and activation photos — and turns it into real-time analytics. Make decisions mid-campaign instead of after it ends, and walk into the client review with numbers that prove what happened at every single location.
Real-time attendance & compliance
Inventory & replenishment tracking
Lead generation analytics
Post-campaign ROI reporting
REACT analytics dashboard — attendance compliance over time, stock levels by location, leads generated by city, region-wise performance heat map.
From check-in to debrief in five steps
Onboard
Add locations, promoters and campaign details to REACT.
Check-In
Promoters mark geo-verified, selfie-confirmed attendance on arrival.
Stock & Activate
Log day-start inventory, then run the activation with lead and photo capture built in.
Monitor
Clients and agencies track every location live, with automatic replenishment alerts.
Reconcile & Report
Day-close inventory is logged and real-time analytics roll up into post-campaign ROI reports.
Built For
One platform for every kind of field campaign.
Why REACT ?
Data you can trust, not just data
Attendance and activity are geofenced and selfie-verified, so what gets reported is what actually happened on the ground.
Simple where it matters
A highly complex, multi-location operation runs underneath, but a promoter only ever sees a few taps.
Built for scale, not one campaign
One location or a thousand, city-level or country-level, REACT is the same platform end to end.
Enterprise-grade and field-ready — attendance, inventory and lead data secured on AWS, role-based access for agencies and clients, and a 24/7 helpdesk for every promoter on the ground.
Frequently Asked Questions
A retail activation platform is software that plans, tracks and reports on BTL and in-store marketing campaigns as they run, across every location involved. REACT by CloudPlayXP is an AI-powered, real-time retail activation platform that tracks promoter attendance, merchandise, leads and performance across any number of locations from one place.
REACT requires promoters to be within 10 metres of their assigned location before they can check in, and to confirm attendance with a live selfie at the moment of check-in. Every record is geo-tagged and time-stamped automatically, so attendance can't be marked remotely or on someone else's behalf.
Yes. REACT's mobile app is offline-first — promoters can log attendance, inventory and leads without a live connection, and the data syncs automatically the moment the device is back online.
Yes. REACT rolls up live data from every location into one dashboard that clients and agencies can view by location, city, state, region or country, without waiting on manual reports.
Yes. Promoters capture consumer leads and on-site activation photos directly through REACT, feeding into one central, real-time data pool instead of paper forms or personal devices.
REACT tracks day-start and day-close inventory at every location and automatically alerts agencies when stock at a location drops below what a day's activation needs, so replenishment can be dispatched the same day.
BTL and retail activation agencies, FMCG and consumer brand marketing teams, and trade marketing teams use REACT to run product sampling drives, roadshows, van campaigns and multi-city or pan-India retail activations.
Ready to see your campaign live?
Track every location, every promoter and every lead from one real-time platform.
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