Proprietary Platform by CloudPlayXP
ACTIVE+ — The BTL Activation Platform
Run every activation from one live command centre. Geo-tagged promoter check-ins, real-time inventory, photo-verified branding, consumer feedback and 50+ engagement games — every location, every promoter, every sample, fully tracked.
ACTIVE+ hero mockup — laptop showing the admin dashboard (week-wise outlet performance) + phone showing the promoter check-in screen.
The Reality of BTL Today
Multiple locations. Hundreds of promoters. Thousands of interactions. Managed on Excel and WhatsApp?
Delayed reports
Waiting until Sunday night for MIS
Missing photos
No proof the branding ever went up
No real-time inventory
Stock unknown until it's gone
Data fudging
Numbers written from memory, not measured
Split-screen: Messy Excel grid with WhatsApp messages piling over it, glitching and wiping into the clean ACTIVE+ dashboard.
In BTL, everything is on the line — campus activations, mall promotions, school contact programs, café samplings, even Kumbh-scale melas. One miss in planning, reporting or execution, and the entire campaign suffers. Yet most BTL campaigns still run on scattered Excel sheets and endless WhatsApp groups. The result is a black box: unstructured reports, delayed data, missing activation photos, no real-time inventory — and promoters fudging numbers just to close the day.
One Platform, Total Clarity
Meet ACTIVE+ — built by people who've run activations for 20 years.
With over two decades in the activation business, we decided to fix this from the ground up. ACTIVE+ by CloudPlayXP is a smart, end-to-end BTL activation platform that gives you centralised control and real-time clarity on every campaign. It brings every moving part of your activation into one powerful system — locations, hotspots, promoters, inventory, sampling, sales, consumer feedback and engagement games — fully mapped and fully trackable.
ACTIVE+ dashboard, with labels animating near regions: 'Locations & hotspots' / 'Promoters & outlets' / 'Performance view.'
Generic field apps track your promoter. ACTIVE+ tracks the promoter, engages the consumer, and tells you why they bought.
Promoter App — Mobile First
Your promoters are exactly where they should be. And actually working.
ACTIVE+ mobile app geo-tagged check-in screen.
All Field Data In One Place
Captured as it happens — not written from memory at 9pm.
ACTIVE+ stock/merchandise counters on mobile.
Close the Loop With the Consumer
50+ engagement games that hook the consumer — and hand you their data.
Every other field app stops at the promoter. ACTIVE+ closes the loop with the consumer. Promoters collect structured feedback on the spot, while 50+ digital games and engagement modules keep consumers hooked — capturing rich first-party data as they play. You don't just learn how many samples went out. You learn who took them, why they ordered, and what they thought.
ACTIVE+ feedback form with star rating on phone.
Live Control Room
Every city, every café, every promoter — visible in one click.
For brand and agency teams, ACTIVE+ becomes your live control room. No more waiting for the Sunday night MIS. See daily performance by outlet, city or campaign, and monitor consumers engaged, samples given and post-engagement sales in real time.
ACTIVE+ admin dashboard cursor clicking through week overview to outlet list.
From black box to
performance channel.
Zero Guesswork
every shift and every sample is tracked.
Zero Delay
clients see live numbers instead of waiting for EOD.
Zero Ambiguity
photos, feedback and sales data back every report.
Split-screen: messy Excel/WhatsApp on the left fading out, clean ACTIVE+ dashboards taking the full screen.
From Setup to Client Review in Five Steps
Map
Set up campaign, locations, hotspots and outlets.
Deploy
Add promoters with geo-fenced, selfie-verified check-in.
Capture
Log stock, samples, sales, photos and feedback live.
Engage
Run 50+ games and collect first-party consumer data.
Report
Download instant, evidence-backed reports for the client.
Built For
Every format, every scale.
Why ACTIVE+ ?
Built from 20 years of activations
Not a generic field-force app adapted for BTL. ACTIVE+ was built by people who ran the campaigns, felt the pain, and fixed it from the ground up.
Engagement is built in
Other platforms track attendance. ACTIVE+ ships with 50+ consumer engagement games, so the same tool that verifies your promoter also captures your consumer data.
Evidence, not claims
Geo-tags, selfies, timestamped photos and structured forms mean every number in your client report is backed by proof.
Case Study Spotlight
Case study hero: Real deployment platform screens.
Challenge
A [category] brand ran a [X]-outlet café sampling across [X] cities with promoter data arriving days late and no way to verify branding compliance.
Solution
ACTIVE+ deployed geo-tagged, selfie-verified check-ins, live inventory and photo-verified branding, plus spin-game engagement capturing consumer feedback.
Result
[X]% reduction in reporting time, 100% photo-verified compliance, and [X],000 first-party consumer data points captured.
Enterprise-grade and field-ready — secure cloud infrastructure, role-based access for brand and agency teams, and a support crew who've run activations at every scale.
Frequently Asked Questions
A BTL activation platform is software that runs below-the-line marketing campaigns end-to-end — mapping locations and outlets, verifying promoter attendance, tracking inventory and sampling, capturing photo evidence of branding compliance, collecting consumer feedback and reporting results in real time. ACTIVE+ by CloudPlayXP is a purpose-built BTL activation platform for agencies and brands in India.
ACTIVE+ uses geo-tagged check-in combined with selfie verification, so attendance can only be marked by the right person at the right outlet at the right time. This eliminates proxy check-ins and ghost attendance entirely.
Field-force apps track the promoter. ACTIVE+ tracks the promoter and engages the consumer — combining geo-verified attendance, inventory and photo compliance with 50+ digital engagement games that capture first-party consumer feedback and data.
Yes. ACTIVE+ records day-start and day-end stock for every branding and visibility element — tent cards, banners, easel stands, merchandise — giving you real-time inventory across every location.
Promoters upload branding images, customer engagement moments and staff-in-uniform photos directly into ACTIVE+, where they're logged against the outlet and date. Every compliance claim is backed by a timestamped photo.
ACTIVE+ scales from a ten-café sampling programme to a thousand-touchpoint national activation, with city, outlet and campaign-level views for each.
BTL and activation agencies, FMCG and consumer brands, and trade marketing teams use ACTIVE+ for campus activations, mall promotions, school contact programs, café sampling, roadshows and large-scale melas.
Take your next activation to the next level.
See your BTL in real time — every shift, every sample, every consumer.